Target All Plastic Shopping Cart
Retail Award
Molder: Bemis Manufacturing Company
Target deserves a significant amount of credit for deviating from the retail industry's historical practice of purchasing shopping carts designed and built by shopping cart manufacturers. Certainly, by coming to a custom injection molder for a finshed product they created a challenge both for themselves and the molder. Yet to the advantage of both. Target has a cart with the appearance, functionality and durability they envisioned. The molder ventured out of its comfort zone as well by creating and delivering a complex fully completed ready-to-use product. The uniqueness of this is reflected in the entry categories available to enter this competition. The cart has significant advantages over others available in the market. The all plastic design not only provides aesthetic value in custom design and color, but it also provides better impact-forgiveness, long-term appearance; and handling. By eliminating paint and chrome plating as well as improving end of life recycling, the cart eases the effect on the environmnent. These advantages are obtained without sacrifice to capacity or weight specifications. The custom packaging and direct ship to user process minimizes excess handling and maximizes the use of fuel. The cart design virtually eliminated sharp edges - providng a safer and durable child seat - and it is significantly less likely to damage in-store facilities and other components such as racking, checkout areas, shelving units, and merchandise. The cart is easier to turn, has better caster design, and is lighter weight than other carts on the market. The features and benefits of the Target cart assist in the goal of making the consumer's shopping experience more pleasureable at Target.
